Amy Smyth Made It encourages you to “write a freakin’ note”, “send a freakin’ card” and “have a
freakin’ party” with sophisticated, funky and uncommon stationery. When Amy decided to start a
stationery business based on her illustrations it was only natural that the products were going to have
attitude. She is from Jersey; her family lives in Philly and her soon to be husband is from Brooklyn.
Amy has been on a mission to combine art and business since graduating from Rowan University with
an Illustration degree in 1996. Amy, the owner and designer, of Amy Smyth Made It, has had a love
of paper, color and design as long as anyone can remember. As the story goes when she was in her
playpen she would be entertained for hours by looking through catalogs and feeling the paper. Yes, you
read that correctly- feeling the paper.
In college she discovered illustration and decided to embark on a lucrative career as an illustrator.
Soon her illustrations were published nationally in magazines and newspapers and she quickly
realized that she had the career, but the lucrative part was eluding her. After a visit to the Stationery
Show, with her CEO*, she noticed the market was saturated with “cute”. When they left the Show they
were overwhelmed and haunted with images of cute cats, cute girls, cute polka dots… What the market
lacked was a stationery line with sophistication and a bit of edge. Amy realized the illustrations that she
had been developing for years fulfilled that niche.
With the help of a few business courses Amy has created Amy Smyth Made It and launched
www.amysmythmadeit.com. Now more than ever she is on a mission to achieve what is thought to be
an impossible dream: combine art and business.
Amy Smyth Made It is being recognized by the press and quickly becoming a source for anyone who
is looking to express their style, sophistication, and uncommon taste through their stationery. After
things get rolling - the company plans to expand its designs to fabric, tote bags and home accessories.
Amy’s inspiration comes from the undying support of her staff*, humor, regional bravado and attitude,
fashion, color, and well-designed products.
* CEO is used loosely. The CEO, while an MBA graduate, is more commonly know as “the little brother.”
* The word “staff” is also used loosely, 75% of the “staff” is related to Amy and unfortunately unpaid.
freakin’ party” with sophisticated, funky and uncommon stationery. When Amy decided to start a
stationery business based on her illustrations it was only natural that the products were going to have
attitude. She is from Jersey; her family lives in Philly and her soon to be husband is from Brooklyn.
Amy has been on a mission to combine art and business since graduating from Rowan University with
an Illustration degree in 1996. Amy, the owner and designer, of Amy Smyth Made It, has had a love
of paper, color and design as long as anyone can remember. As the story goes when she was in her
playpen she would be entertained for hours by looking through catalogs and feeling the paper. Yes, you
read that correctly- feeling the paper.
In college she discovered illustration and decided to embark on a lucrative career as an illustrator.
Soon her illustrations were published nationally in magazines and newspapers and she quickly
realized that she had the career, but the lucrative part was eluding her. After a visit to the Stationery
Show, with her CEO*, she noticed the market was saturated with “cute”. When they left the Show they
were overwhelmed and haunted with images of cute cats, cute girls, cute polka dots… What the market
lacked was a stationery line with sophistication and a bit of edge. Amy realized the illustrations that she
had been developing for years fulfilled that niche.
With the help of a few business courses Amy has created Amy Smyth Made It and launched
www.amysmythmadeit.com. Now more than ever she is on a mission to achieve what is thought to be
an impossible dream: combine art and business.
Amy Smyth Made It is being recognized by the press and quickly becoming a source for anyone who
is looking to express their style, sophistication, and uncommon taste through their stationery. After
things get rolling - the company plans to expand its designs to fabric, tote bags and home accessories.
Amy’s inspiration comes from the undying support of her staff*, humor, regional bravado and attitude,
fashion, color, and well-designed products.
* CEO is used loosely. The CEO, while an MBA graduate, is more commonly know as “the little brother.”
* The word “staff” is also used loosely, 75% of the “staff” is related to Amy and unfortunately unpaid.
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